Safety Shot Reports Transformative Third Quarter 2024: Rebranding, Strategic Partnerships, and Expanded Distribution Drive Growth

Jupiter, FL – November 13, 2024

Safety Shot, Inc. (Nasdaq: SHOT) (the “Company” or “Safety Shot”), a leading innovator in the functional beverage industry, today announced key highlights and accomplishments from the third quarter of 2024, demonstrating significant strides in brand development, strategic partnerships, and market expansion.

Key Accomplishments:

Rebranding and Product Innovation

• Official rebranding from Safety Shot to Sure Shot, featuring a bold new visual identity and convenient product formats, including 4oz bottles and on-the-go stick packs.
• Enhanced the product’s taste profile based on consumer feedback, further driving customer satisfaction.

Strategic Partnerships and Distribution Expansion

• Major distribution partnership with 7-Eleven, launching 4oz bottles in over 300 stores across the Chicago area.
• Strategic alliance with Stellar Partners for entry into the travel retail market, bringing Sure Shot to airports nationwide.
• Expanded presence in social settings through agreements with bars and restaurants.
• Increased regional distribution through a partnership with Atlantic Beverage Distributors, enhancing presence in Massachusetts and Rhode Island.

Strengthening the Foundation

• New patent granted for the innovative BAC-reducing formulation, reinforcing scientific validation and IP protection.
• President Jordan Schur invested an additional $3.4 million, demonstrating confidence in the company’s future.
• Positive clinical study results further validated product efficacy and potential benefits.
• Formed a new e-commerce partnership with VENDO to boost online sales and visibility.

Sharpening Focus

• Announced plans to spin off its wellness consumer products segment, Caring Brands, into a separate, publicly traded company, allowing Safety Shot to concentrate on the growth potential of Sure Shot. Completion expected within 90 days.
• Safety Shot shareholders will receive a dividend of two million shares of Caring Brands stock, offering direct ownership in a company positioned for growth in consumer wellness.

“Q3 2024 has been a period of tremendous growth and transformation for Safety Shot,” said Jarrett Boon, CEO of Safety Shot. “The rebranding of ‘Sure Shot,’ along with the introduction of our new 4oz bottles and convenient stick packs, has revitalized our product line and strengthened our connection with consumers. These strategic initiatives, combined with our expanded distribution network and key partnerships, are driving strong performance and positioning us to deliver exceptional value to our shareholders. We look forward to continued growth with our Sure Shot brand and plan to announce more news in the near future highlighting Safety Shot’s success.”

For full details of our Q3, please visit our website: www.safetyshotofficial.com/q3letter

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product that lowers blood alcohol content by supporting its metabolism while boosting clarity, energy, and mood. Sure Shot is available online at www.sureshot.com and Amazon. The Company is expanding business-to-business sales to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, regarding substantial risks and uncertainties. Statements about Safety Shot’s ability to develop and commercialize products, timing, clinical trials, future results, and strategies are forward-looking. These statements are based on Safety Shot’s current expectations and are subject to inherent uncertainties. Factors that could cause actual results to differ include compliance with applicable laws, product liability claims, and the ability to develop and market Safety Shot. More details are available in the “Risk Factors” section of Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024, filed with the SEC on August 15, 2024. Safety Shot undertakes no obligation to update information except as required by law.

Media and Investor Contact:

Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: [email protected]

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: [email protected]