Help stop shorting

Here's what you can do

Brokerage firms may facilitate short selling in SHOT’s shares by lending SHOT’s shareholders’ shares held in margin accounts.

Through this practice, brokerage firms earn an alternative source of revenue by "lending” shares to sophisticated and institutional investors who are betting that the price of the particular stock will decrease over a period of time. If the price of the stock in fact decreases, then the brokerage firm and the sophisticated and institutional investors will have made a profit, while the ultimate retail investor has not.

For long-term shareholders who believe in the Company’s future, the Company is highlighting the following actions you can take with your brokerage firm to prevent the lending of your shares for short selling:

1. Holding your SHOT shares in a cash account at your brokerage firm instead of a margin account (a model instruction letter is set forth under the heading "Form of Letter to Broker” below); or

2. Opting out of any securities lending programs, which should stop your broker from lending your shares; or

3. Moving your shares to Cleartrust Transfer and Trust Company, the Company’s transfer agent (please note that you may incur certain costs in connection with any such transfer and once your shares are moved to our transfer agent, your ability to timely transfer your shares back to a brokerage firm and sell may be a longer process); or

4. Transferring your shares to your bank (if they have custody services) and holding them in your retirement account (if permitted by your plan).

Example Form of Letter to Broker

If you decide to instruct your broker not to make your shares available for lending to short sellers, the following is a sample of the language you can use in your email or letter to the Branch Manager of your brokerage account:

[Broker Name]

[Broker Address]

Attn: Branch Manager

My Account [Account Number]

Dear Sir or Madam:

Please accept this written instruction to make sure that the following securities are held in my cash account only and accordingly are not available for any stock loan activities. I hereby expressly opt-out of any securities lending programs and instruct you to not loan out any of my shares.

Securities:[Number] shares of Safety Shot . (SHOT) and any SHOT shares subsequently acquired.

Please confirm receipt and compliance with this request.

leadership team

JARRETT BOON - CHIEF EXECUTIVE OFFICER
Jarrett is a seasoned entrepreneur and innovator with over 30 years of experience in creating and growing successful businesses. He was the Co-Founder and CEO of GBB Drink Lab, which developed Safety Shot. As one of the original thought leaders and investors in LifeLock, he applied his expertise in sales, marketing, and strategic business development to grow LifeLock to $500M in revenue and take public in 2012. Lifelock was subsequently acquired by Symantec for $2.3B. Prior to LifeLock, Jarrett founded SW Promotions, Inc, a resort marketing and advertising firm that was acquired by one of its publicly traded partners.
JOHN GULYAS - CHAIRMAN OF THE BOARD
John Gulyas is the Chief Development Officer for Apex Franchise Development Group. John is a serial entrepreneur with multiple 7-figure exits and experience in industries ranging from cellular services to waste management to hospitality. John has owned and operated multiple franchise brands over the course of the last 13 years. In addition to owning and operating franchise locations, he consults franchisors on how to successfully develop their brands. His most notable consultation work was with European Wax Center where he provided development consultation, helping them grow the brand from 4 to 640 locations. John's experience, vast investor network, and business insight led him to co-found Apex Franchise Development Group. He is an investor in multiple franchise concepts.
JORDAN SCHUR - PRESIDENT
Schur's career spans more than two decades in the music and film industries, where he has demonstrated a combination of creative flair and business acumen. He has held influential positions at various studios and record companies, overseeing artists like Snoop Dogg, Nirvana, and Guns and Roses. Schur's achievements include re-launching Geffen Records and boosting its revenue to over $1 billion, as well as founding the successful Flip Records. In the film sector, Schur co-founded Mimran Schur Pictures and Suretone Pictures, producing notable films such as "Warrior," which earned an Academy Award nomination, and "Stone." His entrepreneurial ventures also include Suretone Entertainment, which encompasses record labels and management companies that have made significant cultural impacts.
DANIELLE DEROSA - CHIEF FINANCIAL OFFICER
Danielle served as CFO of VirTra where she was responsible for all operations and finance functions including managing over 50 staff members. Prior, she was Senior Finance Officer at Common Spirit, a healthcare organization where she managed finances for over 150 hospitals. As CFO of Lorts Manufacturing, she optimized cash flow, supply chain, and logistics. Ms. De Rosa has a BS in accounting and Master of Business Management from the University of Phoenix, and she has attended the Harvard Leadership Program.
JOSH WAGNER - CHIEF REVENUE OFFICER
Josh is the former U.S. Director of Sales for Anheuser Busch, and led a $12B business with a 72-person sales team to their best performance since 2009. Josh created and launched multiple innovation brands from scratch to shelf. He helped create and develop the Beyond Beer strategy for portfolio, brands, marketing, and sales. Josh also worked with brands, including Anheuser-Busch, Kellogg, Altria and DirecTV. Josh has leveraged big data analytics to develop a machine learning algorithm that helps guide decision assortment, space, and store-level tactics.
DAVID SANDLER - CHIEF MANUFACTURING OFFICER
David is a goal-driven executive with more than 30 years experience in the nutrition and health industry developing, building and managing high-growth, results-oriented projects. He is a former COO and CSO to several supplement brands that exceeded $75 million in revenue. David has Six Sigma and Lean training, providing best practices for improving SOPs, EBIDTA and bottom-line profits. He is an industry leader in creating best-in-class products from ideation and concept to full commercialization. He is one of the industry's top experts in R&D, Innovation, Product Formulation, Flavoring Science, and Ingredient Development.
DAVID LONG - BOARD MEMBER
As CEO, David led Orangetheory through the franchise’s rapid growth in the fitness space, opening more than 1,300 studios in 23 countries in the last 10 years and helping the fitness giant exceed $1 billion in revenues. With a strong passion for franchising and empowering business owners, David has been instrumental at early stages of several successful franchise brands including Massage Envy, European Wax Center and launching his wildly successful fitness concept, Orangetheory Fitness.
RICH PASCUCCI - BOARD MEMBER
Rich Pascucci is an active advisor with a wealth of leadership experience in the beverage industry. He has held leadership roles at Diageo, Red Bull, and Pabst Brewing. Currently, he is the owner of Black Apple Group, LLC, where he specializes in insights, category development, integration, and planning. Over the past 27 months, Rich has exited or nationally partnered 13 brands and has an extensive network of distributors, strategics, VCs, and other industry stakeholders.
CHRIS MELTON - BOARD MEMBER
Mr. Melton was appointed to the board of Safety Shot in 2019. He has served as a specialist land acquisition advisor with SVN since 2019 and is a licensed real estate salesperson in the State of South Carolina and Georgia. Mr. Melton co-founded Callegro Investments in 2012 to invest in distressed master-planned communities. Mr. Melton also serves on several public and private boards, including Safe & Green Development and SRM Entertainment. From 2008 to 2012 Mr. Melton capitalized various media and retail ventures including Bestival and Any Old Iron. From 2000 to 2008, Mr. Melton was a Portfolio Manager for Kingdon Capital Management (“Kingdon”) in New York City, where he ran an $800 million book in media, telecom and Japanese investment. Mr. Melton opened Kingdon’s office in Japan, where he set up a Japanese research company. From 1997 to 2000, Mr. Melton served as a Vice President at JPMorgan Investment Management as an equity research analyst, where he helped manage $500 million in REIT funds under management. Mr. Melton was a Senior Real Estate Equity Analyst at RREEF Funds in Chicago from 1995 to 1997. RREEF Funds is the real estate investment management business of Deutsche Bank’s Asset Management division. Mr. Melton earned a Bachelor of Arts in Political Economy of Industrial Societies from the University of California, Berkeley in 1995. Mr. Melton earned Certification from University of California, Los Angeles’s Anderson Director Education Program in 2014. Mr. Melton earned a certificate in cybersecurity for managers from MIT in 2021 and certificate in AI strategy from Cornell in 2023.

leadership team

FOLLOW OUR LATEST NEWS & INFORMATION

what they are saying IN THE MEDIA...

Contact