Safety Shot sells in 4-packs for $19.99 or individual cans
for $4.99. Our cost of goods is $1.50 per can.
Retailers will be brought online via sales brokers and personal outreach. Existing retail relationships will help us get out products in major retailers much faster than a typical beverage startup.
Cans will be sold D2C and via retail partners. D2C orders through the Safety Shot website are fulfilled via 3PL with
additional sales through online marketplaces.
Safety Shot will leverage a 360-degree Sourcing
marketing strategy including digital, in person, and