Products | Investor Relations for Safety Shot ($SHOT)

1

A story, only now beginning, which could generate tremendous shareholder value over time as the company takes on a tremendous market with a new product category unlike any other out there.
2

Safety Shot launched in Q4 2023, creating potentially the biggest disruption in the drink market. This is the world's first beverage for rapid blood alcohol reduction.*
3

A patented product that reduces blood alcohol content*, improves mental clarity, and overall well-being.
4

There is no product on the market that quickly reverses intoxication by regulating blood alcohol levels, but the company’s patented formula accelerates the process of detoxifying the body of alcohol at a much faster rate than normal!*
5

The global hangover remedy market was valued at $1.5B and is projected to grow at a monstrous CAGR of 14.6% through 2028.
6

ALCOHOL OVERINDULGENCE HAS HUGE SOCIETAL COSTS. It is the 3rd leading cause of preventable death in the U.S. and costs the economy hundreds of billions annually.
7

Management team with a stellar track record in the beverage and wellness market, from concept to launch to successful brand management. This includes a senior executive from one of the world’s largest beverage companies. Josh Wagner is the company’s Chief Revenue Officer and is the former U.S. Director of Sales for Anheuser Busch, leading a $12B business with a 72-person sales team to their best performance since 2009.
8

Growing endorsements from well-known influencers including Hector Lombard, a professional mixed martial artist, bodybuilder, and UFC fighter.
9

Highly favorable comps with publicly traded functional beverage companies.
10

Additional value creation for shareholders through spinouts; parent company shareholders receive share distribution.

2 MILLION CANS BEING PRODUCED IN JANUARY

REVENUE & PRICING

Safety Shot sells in 4-packs for $19.99 or individual cans
for $4.99. Our cost of goods is $1.50 per can.

RETAILER ONBOARDING

Retailers are brought online via sales brokers and personal outreach. Existing retail relationships help us get products in major retailers much faster than a typical beverage startup.

MANUFACTURING & DISTRIBUTION

Cans will be sold D2C and via retail partners. D2C orders through the Safety Shot website are fulfilled via 3PL with
additional sales through online marketplaces.

CUSTOMER ACQUISITION

Safety Shot leverages a 360-degree marketing strategy.

safety shot Products