Dear Valued Shareholders,

I present a comprehensive overview of Safety Shot’s achievements in the third quarter of 2024. This quarter has been a period of significant transformation and strategic growth, positioning us for a bright future and substantial increases in shareholder value.

A Foundation Built on Shared Values

At Safety Shot, Inc., we are driven by a mission to revolutionize the way people approach social drinking. We believe everyone deserves to enjoy themselves without sacrificing their well-being. Our core values – innovation, responsibility, and customer satisfaction – guide every decision we make. These values are reflected in our recent initiatives, from the rebranding of our product to Sure Shot, to the development of new product formats and the expansion of our distribution network. We are committed to building a brand that delivers exceptional products while promoting responsible consumption and empowering consumers to make informed choices.

A New Era: Introducing Sure Shot

On October 9th, we officially rebranded from Safety Shot to Sure Shot. This strategic decision reflects our commitment to creating a brand that resonates with today’s consumer and stands out in a competitive market. The new brand identity is bolder, more modern, and more memorable, embodying the effectiveness and assurance our product delivers.

Expanding Our Reach: Strategic Partnerships

We are actively pursuing a multi-channel distribution strategy to make Sure Shot widely accessible. On September 30th, we launched a major partnership with 7-Eleven, introducing our 4oz bottles in over 300 stores across the Chicago area. This partnership with the world’s largest convenience store chain significantly expands our reach and brand visibility.

Key Advantages of the 7-Eleven Partnership:

• Massive reach: 7-Eleven provides immediate access to a massive customer base, increasing the potential for rapid sales growth and market penetration.
• Proven track record: 7-Eleven has a history of successfully launching beverage brands, including Red Bull, Bai, and Celsius. These brands gained significant traction through their early partnerships with 7-Eleven, demonstrating the chain’s ability to drive product discovery and adoption. This bodes well for Sure Shot’s potential success within this channel.
• Strategic placement: Sure Shot will be prominently displayed on counter-tops in 7-Eleven stores, ensuring maximum visibility and encouraging impulse purchases. This prime placement will significantly increase the product’s exposure to consumers.
• Target demographic: 7-Eleven’s customer base aligns well with our target demographic of young adults and on-the-go consumers, making it an ideal channel to reach our core audience.

We are also pursuing partnerships with other major retailers and distributors to further expand our distribution network. Our goal is to make Sure Shot available wherever consumers shop for beverages, maximizing accessibility and convenience.

Building a Strong Foundation: Innovation and Investment

Throughout Q3, we continued to invest in research and development. On September 6th, we were granted a new patent for our rapid BAC-reducing formulation. This patent strengthens our intellectual property portfolio and reinforces our position as an innovator in the functional beverage space.

Looking Ahead: A Bright Future for Sure Shot

While detailed financial results for Q3 2024 are pending, we are confident that the rebranding, new product formats, and expanded distribution will positively impact our revenue and market share. We are committed to building a strong and sustainable brand that promotes responsible drinking. We believe Sure Shot has the potential to revolutionize the way people approach social drinking, and we are excited to continue this journey with your support.

Addressing Your Questions

• Rebranding: The rebranding to “Sure Shot” aligns with today’s culture and differentiates us in the market. The old brand of “Safety Shot” had a medical feel, whereas “Sure Shot” is refreshing and more in line with current trends.
• 7-Eleven Partnership: 7-Eleven is a household name whose demographic fits our consumer profile. This partnership provides access to a large customer base and strengthens our brand awareness.
• Distribution Expansion: We are actively pursuing a multi-channel strategy to expand our reach. We are prioritizing key distribution channels such as grocery stores, liquor stores, and online retailers.
• Financial Projections: We expect the new brand and format to positively impact consumer awareness and revenue. We are committed to reinvesting in Sure Shot’s growth and exploring various funding mechanisms to support our initiatives.
• Product Development: We are developing additional flavors and have already developed a clean energy “shot” with nootropics. We also have a “sleep shot” and “jet lag” shot in various stages of R&D.
• Marketing: Our marketing strategy is focused on responsible drinking and consumer education. We are addressing potential concerns about the responsible use of Sure Shot and ensuring that our marketing messages promote moderation.
• Acquisitions: We are open to exploring synergies through strategic relationships and continually looking at M&A opportunities that can potentially accelerate our growth while simultaneously increasing shareholder value.
• International Expansion: Sure Shot has the potential to have mass appeal across the globe, and we intend to expand beyond the US with the right distribution and retail partners.
• Sustainability: We are committed to finding cost-effective and innovative ways to be environmentally friendly. We are exploring more sustainable packaging options and production methods.

Final Thoughts

We value your ongoing support and encourage you to stay connected with us. Visit our investor relations website for the latest news and financial information. We are excited about the future of Sure Shot and confident in our ability to deliver exceptional value to our shareholders. We look forward to sharing our continued progress with you in the coming months and years.

 

Sincerely,
Jarrett Boon
CEO, Safety Shot, Inc.